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The British & Irish Lions Tour is a unique moment in the global sporting calendar and in New Zealand, the Lions squad, made up of the very best rugby players from across England, Ireland, Scotland and Wales are constantly prepping for their next match within the ten game adventure. 


Now, to celebrate the partnership between Doom Bar and the British & Irish Lions, Sharp’s Brewery has announced a free Lions inspired rugby event at Camborne RFC on Saturday 1st July – and one and all are invited!


Made up from the Home Nations, with the help of former England captain and Lions player, Phil Vickery, Doom Bar has crafted a Lions inspired team to take on a Kiwi team, representing the All Blacks in this special match, all on Doom Bar’s home turf of Cornwall.


This special match at Camborne RFC was inspired by a historic game that took place on the very same ground in 1924 when the All Blacks took on Cornwall as part of their tour, after which they became known as ‘The Invincibles.’  19,000 people gathered there to watch Cornwall, including seven players from Camborne Club, take on the All Blacks.


To recreate this, and give Cornish rugby fans the opportunity to indulge their passionate support for the British & Irish Lions squad, The Doom Bar Select XV Team will take on the New Zealand Select XV team at Camborne RFC’s ground in a battle of the best, with gates opening from 11am. Rugby fans are invited to bring friends and family along with them and a pint of complimentary Doom Bar will be waiting for every attendee*.


James Nicholls, Senior Brand Manager at Sharp’s Brewery, said: “We believe the 2017 British & Irish Lions Tour to New Zealand represents the iconic and inspirational pinnacle of the rugby game so having Doom Bar as the official beer in the UK marks a proud moment for all of us in the brewery. The association of Doom Bar with the Lions is a great fit, based on our values of dedication, commitment, precision and teamwork, all of which are required on the field and in the brew house.


“Doom Bar has always had a strong association with rugby and we are especially proud of our history of supporting numerous local clubs in Cornwall. But we couldn’t let the Lions tour happen without finding a way to create this fervor at home here in Cornwall.  We’re all very much looking forward to seeing the Doom Bar team take on New Zealand at Camborne and to raising a pint of Doom Bar and a Cornish pasty to those tough players on the pitch. It’s been great working with the team in Camborne RFC and we would like to say a big thanks for helping make this all happen.”


Phil Vickery, who often played at Camborne RFC himself in his Cornish club days, recently revisited the ground in preparation for the Doom Bar match.  Phil said; “We’re here, where so much history exists with New Zealand rugby.  And with the British & Irish Lions tour happening on the other side of the world, it feels right that we honour that relationship with a match of our own.  Much as the Lions tour is all about pitching the best-of-the best out there against one another, the rugby that is played week-on-week in grounds like Camborne RFC is just as vital, and just as inspirational, to all of those who make this sport our lives. Good luck to everyone on the day. Play til the last drop and make the crowd proud!”


Everyone is invited to the open match and all people need to do is go to visit Eventbrite online and search for Doom Bar Lions or follow the Sharp’s Brewery social channels for links to the sign-up page.  Rugby fans, friends and family simply need to register for the event by Monday 26th June and they will be granted free access to the ground and the match.


A free pint of Doom Bar will be given to over 18s only (with valid UK ID.)



Event details: 

When: Saturday 1st July/ 11am arrival/1230 kickoff/

Where: Camborne RFC/14/Cranberry Road/Camborne/TR14 7PJ



Issued on behalf of Sharp’s Brewery by Excess Energy Communications.  For further info, imagery or interviews please contact Rhona Gardiner on Rhona@excess-energy.co.uk or 07960 082569, Claire Durkin on claire@excess-energy.co.uk or 07880 557519.



About Sharp’s Brewery Ltd

An adventure’s been brewing at Sharp’s Brewery, in Rock, on the North Cornwall coast, since 1994. The success and growth of the young Cornish brewery has been phenomenal.  Originally started as a microbrewery by Bill Sharp, in just over 20 short years, Sharp’s Brewery has come a very long way and are brewers of the no. 1 selling cask beer in the UK, Doom Bar.


Sharp’s Brewery is a modern brewer of cask beer and has grown rapidly to become the largest brewer of cask beer in the South West.


Overlooking the Camel Estuary in Rock, The Mariners Public House is Sharp’s Brewery and Michelin Star chef, Nathan Outlaw’s, joint venture. The Mariners pairs Sharp’s award winning beers and delicious pub food made from exceptional ingredients, allowing customers the opportunity to experience quality beer matched with quality food in a fantastic location.

For enthusiasts, wishing to understand more about Sharp’s history, its beer recipes and processes and its culture, Sharp’s Brewery visitor centre, at the brewery in Rock,  is open 6 days a week (March-Dec) and sits next door to Sharp’s beer shop, which also fulfils online orders here.


A pivotal supporter of local, sporting and charitable events within the Cornish community, Sharp’s Brewery also serves its beers, with matching food suggestions, to the nation’s festival goers at a range of music, food festivals and larger sporting and national events throughout the year.


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